ABOUT

ABOUT

FLOW MOTION PROJECT

Hi! I’m Shannon Fedden, Founder and Managing Director of Flow Motion Project.

I’ve had a passion for motorcycles for most of my life. A relative late starter at the age of 15, I got my first motorcycle, a Yamaha TT 350. It wasn’t the best bike, or the most expensive, it was what we could afford and I loved that bike. From that point on motorcycles became a part of my life and identity. As any rider knows, once it’s in your blood, it’s there for life.

Since then, I have always had bikes in some form or another. Being a Mechanical Fitter by trade, I’ve always enjoyed working on and around bikes, cars and anything else mechanical. However, working the FIFO lifestyle for 19 years took me away from my family and friends, and I didn’t have the time to spend doing the things I loved.

Now, a father of two beautiful children, I realise how important it is to have time for the ones you love. I also realised that it was important that my children see me following my dreams. That’s why I created Flow Motion Project – a passion project of mine that I’ve been conceptualising for several years.

WHO ARE WE?

The primary focus of Flow Motion Project is about building a community of enthusiasts, business owners, builders, and brands. It’s about sharing our passion for motorcycles, building amazing bikes, and giving members an opportunity to connect with our partners. It’s also about supporting the wider community with charity partnerships and events. The fact that we’re able to give away beautiful custom motorcycles to our members is the cherry on top.

I’m really proud to be a part of the motorcycle community and look forward to meeting new lifelong friends and partners through this venture. See you on the road!

WHAT IS OUR MISSION?

Our mission is simple! To build upon the amazing motorcycle community that already exists. We are not limited in our love of motorcycles – we will bring you everything from café racers, sports bikes, nakeds, adventure bikes, motards and everything in between. What excites us the most about this project is the opportunity to support Australian bike builders in creating some of the most unique custom bikes in the country.

The fact that we get to give these motorcycles away to our loyal members is just something else that brings us great joy!

WHERE ARE WE HEADING?

For us, it’s about people. We want to create long term sustainable relationships through collaboration, team work and giving back. Very early on, the realisation that working together is much more rewarding and impactful than what we can achieve on our own.

We already know that there are a lot of great people out there in the motorcycle industry doing amazing things. Our aim is to bring awareness to some of these people by celebrating what they have already achieved and documenting their new builds through video and photos whilst having some fun doing it. This is as much about sharing our passions as it is enjoying the process.

Motorcycles are for riding. If we can bring you amazing bikes, meet great people along the way, share good times, give back to others and inspire some people along the way then we are headed in the right direction.

PROUDLY SUPPORTING: THE SMITH FAMILY

We are proud to support The Smith Family, Australia’s largest children’s education charity.

In Australia, 1 in 6 children and young people are living in poverty and through no fault of their own do not have access to the learning essentials they need to succeed at school. We know education is the key to breaking the cycle of poverty which is why we here at Flow Motion Project have decided to donate 5% profit of each membership package sold to this important cause. We believe that every child deserves a chance and are proud to contribute what we can to make a difference to the lives of these children, helping them create a better future for themselves.

HOW DOES MEMBERSHIP WORK?

BECOME A
MEMBER

BECOME A MEMBER

Grab one of our awesome membership plans to join part of Australia’s premier motorcycle communities.

Membership
Membership

ENJOY THE BENEFITS

ENJOY THE BENEFITS

Gain access to our members portal with giveaways and discounts from our awesome partners.

Partners
Partners

ENTER THE DRAW

ENTER THE DRAW

You’re automatically entered in our giveaway, buy more memberships for more chances to win!

Giveaways
giveaways

MEET THE COMMUNITY

MEET THE COMMUNITY

Become part of one of Australia’s premier motorcycle communities with events coming soon.

Soon
SOON